The custom is to make noise at the mention of the name of Haman the wicked. Chabad’s custom is to make noise only when Haman is mentioned with a title (Haman the son of Hamdasa, Haman Ha’agagi and the like).
Children in Lubavitch World Headquarters – 770, dressed in their costumes listen intently to the reading of the Megillah ready to fire their noisemakers at Haman’s name
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