On this day, we give a few coins to at least two poor people. If you cannot find any poor people, you could give to a charity of your choice.

There is no greater excitement before G-d than making a poor person happy; therefore it is encouraged to give some coins to as many poor people as possible. The Rebbe used to scan the crowd in the synagogue upon entering and exiting prayers on Purim day, handing a few coins to every poor person in the crowd.

The Rebbe distributes charity to the poor on Purim, following the morning prayers